40 years young at heart
Named after the party capital of the world, the SEAT Ibiza has been the life and soul of euphoric experiences since its debut in 1984. A vehicle of pure escapism, the model has inspired its drivers to challenge the norm, discover new horizons, and chase the halcyon days of youthful adventure for 40 years and counting. With plenty of zest left in this supermini yet, the journey is only just beginning…
A small hatch, with a big future.
Combining Italian design, German engineering and a Spanish soul, the first-generation SEAT Ibiza was visualised by legendary Italian designer Giorgetto Giugiaro. Originally pencilled to become the VW MkII, his efforts were rejected before SEAT pounced on the opportunity to launch a unique small car concept. Boasting a quirky yet handsome exterior, a futuristic cabin, and a Porsche-developed powertrain, the MkI screamed of exciting possibilities.
An instant hit, the first-generation sold 1,342,001 units around Europe between 1984 and 1993. Paving the way for future generations to add to the tally, resulting in over 6 million sales to date. Making it the most popular SEAT model ever.